KAMAY Social Media Content: Furniture Shot to Look Its Best

KAMAY Furniture describes its range as modern lifestyle pieces with artistic designs, built for spectacular living spaces. Its products are trendy yet functional. However, furniture is hard to sell on a small screen, because customers want to judge comfort, size and finish.

So KAMAY asked Spacebar for dynamic social media content. That meant product photoshoots and video shoots to show both the appeal and the everyday use of each piece.

Clean studio product photography

We photographed dining chairs and sofas against plain white backgrounds. As a result, the taupe, cream and tan leathers read accurately, and the leg details are easy to compare. These cut-out shots also work across social posts, adverts and online catalogues.

Feature call-outs that sell comfort

For the tan leather three-seater, circular close-ups zoom in on the details buyers ask about. Then short serif labels such as "Timeless & Contemporary" and "Comfortable deep seat with wide and thick armrests" do the talking. As a result, the post explains the product without crowding the image.

A carousel that spells the brand

The standout piece is a panoramic Instagram carousel. Large cream letters spell K-A-M-A-Y across five panels. Behind them sit a marble-topped dining set, the leather sofa and a matching armchair. Each swipe reveals another letter and another product, so the brand name and the range land together. The accompanying caption also introduces the round marble dining set and its solid wood base.

KAMAY's post performance hasn't been shared with us for publication, so we leave the work to speak for itself.

Our social media agency Malaysia team ran this project. They handled the photoshoots, video shoots and post design. For more reach, our digital marketing agency Penang team can then put paid campaigns behind the best-performing posts.

Selling furniture, décor or any product people want to see up close? Talk to us about a shoot and a content plan.